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CLOTHES FOR KIDS

"Villervalla is a magical world. A world created by colourful fantasies and liberating childishness. A world where games and adventures never end. A world where every child can join in, where every child is welcome. So step into the magical world of Villervalla - a world where children are always children."

Affordable clothes that fit all children regardless of gender - that's what Villervalla has been designing and manufacturing since 2005. And colourful! After all, children are the sunshine of our lives, so of course they should be dressed in all the colours of the rainbow. Our range of children's clothing is for both boys and girls from newborn to 12 years and can be mixed and matched across the entire range. The children's clothes are comfortable, stylish, durable and of high quality. Always free from harmful chemicals and made with care and consideration for people and nature, throughout the value chain. In fact, most of our range consists of organic and Oeko-Tex certified clothing. We sell children's clothes from previous seasons at extra low prices in our outlet.

Welcome to Villervalla!

Service rating 4.8/5 Based on 5667 votes
Author:  Ann-Christine Magnusson Rating: 5.0 out of 5 stars
Date:  2026-06-30
Text:  Comfortable, nice and colorful clothes in very good material
Author:  Britt-inger J Calissendorff Rating: 5.0 out of 5 stars
Date:  2026-06-29
Text:  Good clothes for active children
Author:  Jenny K Rating: 5.0 out of 5 stars
Date:  2026-06-18
Text:  Super nice clothes with good quality.
Author:  Agnieszka H Rating: 5.0 out of 5 stars
Date:  2026-06-17
Text:  Great quality, fast delivery. Cute clothes that my child loves 🥰

Joy, optimism, equality; that's Villervalla. We want to make the world a little more colourful, playful, a place where children can be children. We are always on the children´s side. And everyone can join in. Always.

Clothes for everyone

From newborn to 12 years old, children can dress in all the colours of the rainbow and in fun patterns. We make clothes to play in, to be comfortable in, that are durable and stay stylish for years. It doesn't matter who you are today; boy, girl, lion, knight or fish. There's room for everyone in the magical world of Villervalla.

All children can wear Villervalla clothes

You can dress from head to toe in the glorious colours of Villervalla. Literally. Hat, jacket, jumper. Trousers, dress, skirt, socks. Shell trousers, shell jacket and fleece. Swimwear. Warm winter clothes, cool summer clothes. One piece, bodysuit or playsuit for babies and children. Plus, we have a range for adults who may also be keen on colourful t-shirts for "slightly larger children" that are ethical. And eco.

Children´s clothing from pre-school to school

Villervalla offers children's and baby clothes, from size 44 to 152 cl. Our clothes are perfect for preschool or school, they are comfortable, durable and easy to move around in. You can find the clothes in one of our physical stores, but we also think it should be easy to shop online. That way, everyone can enjoy our colourful clothes no matter where they live.

Non toxic, fair trade children´s clothes

We're passionate about well-fitting children's clothes that are made with care and free from harmful chemicals. We have both organic and Oeko-Tex® certified clothing. Ever since we started in 2005, health and the environment have come first, along with fit and design. We think children's clothing deserves that. Our suppliers have certifications that ensure good working conditions, reasonable working hours and a living wage. We strive for the whole chain to be fair, just, inclusive and environmentally friendly. We try to help whenever we can and we have chosen some wonderful and great partners to work with. Together we reduce waste and increase love in the world.

Do you want to help?

Do you also want to do something? Do it together with Villervalla and our clothes for children! You can start small and follow our simple and clear washing instructions. You can also make sure to shop for the right size so that the clothes get used. You can find both the washing instructions and the sizing guide here on the site. If you also buy baby clothes and children's clothes online, we all save both energy and money. So, if you want organic, non-toxic, fair, comfortable, colourful children's clothes that you can both look good in and play in, you've come to the right place!

Here are Villlervalla´s children´s clothes

Villervalla is based in Gothenburg. The design and product development office, the administration office, a concept store and an outlet are located in the Haga neighbourhood. In addition to the stores in Gothenburg, we also have concept stores in Stockholm and Alingsås.

Welcome to Villervalla's world!