Villervalla creates a collection with The Swedish ChildFund

The print illustrates kids, the clothing is for children - and the whole collection have the purpose to benefit children. This new collection supports The Swedish ChildFund's efforts to combat malaria and malnutrition among children under 5 years in Mali.

See movie about their work here!

The Co-lab collection is available in two color combinations with the same print: Pink-Red and Green-Blue. The print symbolizes all children of the world - with the same fundamental rights. The print represents the work of the Foundation and becomes visual in this collection.

Villervalla and Barnfonden hope to convey a joy in the symbolism. While the children wear these nice clothes they are a part of helping to saving lives by supporting The Swedish ChildFund's work for children in Mali.
- "I am proud of our cooperation with Villervalla, who succeeded in giving the print a new life," says Anna Svärd, Secretary General of Barnfonden.

We at Villervalla have supported many different organizations over the years. Making a whole collection in favor of a child-focused organization such as Barnfonden is a unique initiative that is in line with the company's core values. We work for sustainability and to counteract a “wear and tear”-mentality. We are inclusive and our clothes should be for all children.
-"We have a really good feeling about this collaboration and we see many similarities between Villervalla and The Swedish ChildFund:" Children must be allowed to be children ", says Hanna Håkansson, founder of Villervalla and CEO.

The collection consists of two pyjamas styles, bodysuit, beanie and a t-shirt for children between the ages of 1-12 years. For each item sold, 25% goes to the ChildFund projects in Mali, focusing on preventing malnutrition and malaria among children under 5 years. One million children under 5 years suffer from chronic malnutrition in Mali, one of the world's poorest countries. Villervalla will sell the collection for the benefit of the ChildFund in all concept stores in Sweden and here in our webshop.